The LG UJ7700 is a good, versatile
"4k" UHD TV. The UJ7700 is really the entry model into the high end
of the LED-LCD TVs offered by LG. Its excellent smart features make it quite
versatile. It uses an alternate pixel structure (RGBW) which results in less
accurate display of fine details. The design of the UJ7700 is quite basic, the
TV looks quite sleek, with accented edges.
The stand is almost as wide as
the TV itself, which may be an issue for those with smaller tables. It looks
quite good though and does support the TV well. The borders of the TV are quite
thin and look good. The plastic has a silver accent which sets them apart a bit
from low end TVs. The TV is warmest at
the bottom of the screen, where the backlight LEDs are located. The LG UJ7700LED TV has an ordinary picture quality. LG's
UJ7700 uses an IPS (in-plane-switching) panel, albeit a new one for 2017/2018.
The IPS panel allows for much better picture quality from side angles without
degrading color saturation and contrast much. This is one of the standout
features of this TVs picture quality. There are still weaknesses in both with
side angle viewing as contrast degrades, but generally the IPS panel is 20%-30%
better from angles than non-IPS panel LED TVs. Reflections are also subdued by
the IPS panel and front substrate. Colors do to render more depth and slightly
better saturation in these new 4K HDR models.
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